THE CHALLENGE:
To provide an informational site to highlight the staff and services of the oldest veterinary clinic in the area, and to provide a mechanism to encourage existing customers to return to the site on a regular basis.
THE RESPONSE:
A generous use of photos helped to provide the personality of the well established practice and give site visitors a warm welcome to the clinic. To encourage site visits a gallery of client pets was added to display pictures of the many animal clients of the clinic. In addition, a special section of the gallery provides information and photos on pets available for sale or adoption.